This ad absolutely cracked me up.
Although there are many things I LIKE about the Emerging Church (in particular their call to re-examine the Modern Church and a call to simplify), the “meet people where they are at” thing can be spread on a little too thick. I was reminded about the good ‘ol days, when husband and I met while doing a well-known evangelistic youth ministry on public school campuses. I certainly saw no theological problem with getting girls to our meetings by telling them names of all the cute boys who would be there. This was one of my main tactics — get them there any way I could, then hit them with the gospel.
And yet God was faithful and good — He always is, even when I am stupid — He DID bring several of these gals to Himself.
I’m somehow at the place now here I see the Gospel itself as a powerful-enough tool to not need our marketing skills added on to it. It seems to me that in the Emerging Church’s disgust at the marketing skills of the business age, they have turned to the kinder, gentler marketing tactics of a Postmodern Era.